Label and bulk packaging refresh for a bottled water manufacturer based in Portland, Ore. One of the coolest aspects of EartH2O’s water is how it’s naturally filtered by volcanoes in Opal Springs. Well, with basalt rock to be exact. OK, I’m thirsty now. Photography / E.Mathias.

Not all bottled water looks, nor tastes the same. Minimal type and a clean, white palette allow a message of purity to be delivered in a straight-forward, non nonsense manner. EartH2O can be snatched up at your local Safeway, Fred Meyer, QFC, and Zupan’s stores. If you buy it, recycle it.